Yospace, the pioneer of server-side ad insertion (SSAI), and Capella Systems have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events. This is great news for sports broadcasters and other rights-holders as the pre-integrated solution guarantees a quick-and-easy set-up of the transcoding/packaging and SSAI stack for a “pop-up” event. On top of this sits a ground-breaking innovation that enables operators to create more ad opportunities and remotely curate multiple events at the same time. Broadcasters now have an opportunity to improve efficiency while increasing ad revenues, all while delivering the same high quality broadcast experience.
