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Ericsson: US consumers are ‘primed’ for FWA and prefer 5G over 4G

April 25, 2024

U.S. consumers are primed to accept Fixed Wireless Access service as a primary connectivity option, and those who have it don’t intent to switch any time soon, according to a new report from Ericsson’s Consumer Lab.

Of U.S. households which adopted FWA service in the past year, 5G FWA has become the primary connectivity for nearly three-quarters of them—and fewer than 1 in 10 say that they would consider terminating their subscription within a year. Ericsson found that overall, network satisfaction levels among 5G FWA users were “almost on-par” with fiber subscribers, and that the highest levels of 5G FWA network satisfaction were found among residents of metropolitan areas and of rural towns and villages.

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