The GITEX Global show was held in Dubai from October 16-20, 2022, and as per usual, the communications provider Avaya used the event to highlight their latest and greatest innovations. Avaya has been using the phrase “Experiences That Matter” to describe its value proposition. Today, businesses compete based on customer and employee experience and unified communications and contact center systems, both of which Avaya is a key vendor in, plays an important role in facilitating new experiences.
