Using stock media in a video production — though very useful when needed — can unfairly give the producer a bad reputation as being unprofessional. When selected carefully and used judiciously, however, stock media can not only save the day, but enhance the value of many productions.
It’s like everything else — how stock media is used most important.
Mindless overuse of stock media, which includes video, music, effects, titles and other elements, has had a terrible reputation for a long time. Yet, today almost every professional video project on television or in the cinema uses some form of stock media. Use it correctly and it can bring value to any story.
