An increasing number of enterprises are using Short Messaging Services (SMS) and Over-The-Top (OTT) messaging apps for customer communications. Application-to-Person (A2P) messaging is predicted to grow from $66.84 billion in 2022 to $96.73 billion by 2030 according to Research and Markets.
Customers want to communicate with businesses using their preferred communication channels, whether that be via SMS, messaging apps, chatbots or email. This is leading to a sharp rise in demand for omnichannel communications, allowing businesses to provide an uninterrupted customer journey and experience across multiple platforms.
