In the past few years, we’ve lived through a messaging renaissance, a reformation, and a restructure. For 2024, Brad Roldan, GM/VP of Product, Programmable Messaging at communications platform provider Bandwidth, what’s to come this year is summed up in his introduction to the company’s 2024 State of Messaging report: “I’m calling 2024 a Rich New World of Messaging because of the deeper, more colorful use cases we’re seeing.”
The report, based on a survey of 1,600 consumers and businesses, was aimed at helping companies determine their messaging strategy for 2024. One astounding figure jumped out: According to CTIA (as quoted in the report), in the last year, consumers exchanged more than 2.1 trillion text messages—6% more than the previous year.
