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Nextiva Acquires Thrio As Way to Democratize CX with AI

January 18, 2024

Via: No Jitter

Nextiva, a privately held company with deep roots in the unified communications and collaboration(UCC) space, announced today that it will acquire Thrio. Founded in 2008, and headquartered in Scottsdale, Arizona, Nextiva raised $200M from Goldman Sachs Asset Management in its first-ever funding round at a $2.7B valuation in 2021.

Thrio, launched at Enterprise Connect in 2019, is described on its website as, quite simply, a “contact center technology” company. Its founders, including CEO Edwin Margulies, have worked in the cloud contact center market for over twenty-five years and were part of the leadership teams of Telephony@Work (acquired by Oracle in 2006) and SoCoCare (acquired by Five9 in 2013).

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