Blackmagic Design today announced that an exclusive 10 track performance by Ed Sheeran was filmed by London based production agency Electric Light Studio (ELS), using a Blackmagic RAW workflow through acquisition to post.
The performance, which included the debut single Bad Habits from Sheeran’s latest album, headlined the virtual music festivals iHeartRadio Wango Tango and Pandora Live: Ed Sheeran.
Working to a creative plan set by lighting and production designer Mark Cuniffe and agreed by the US radio platforms with Ed Sheeran, it was left to ELS to get all of the required coverage in a single day.
