8×8 this week revealed mobility, meeting, and voice integration enhancements for the XCaaS platform it introduced in May along with its “experience communications-as-a-service” vision of bringing UCaaS, CCaaS, and CPaaS together.
As Blair Pleasant, president and principal analyst of COMMfusion, explained in a No Jitter post following the initial XCaaS announcement, bringing together distinct services into an integrated platform isn’t a new idea for 8×8, nor competitors like Avaya, Vonage, and Edify, but the XCaaS label is “clever” new branding. With XCaaS, 8×8 has a good story to tell about unifying employee and customer experiences while allowing different types of workers to benefit from capabilities that weren’t available to them previously, she wrote. In turn, this enables hybrid experiences, she added.
