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Globecast expands SSDAI capabilities by partnering with Ad Insertion Platform in Europe

September 9, 2019

Globecast, the global solutions provider for media, has announced that it’s continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe.

Frédéric Torasso, Product Manager TV Everywhere OTT Video with Globecast, said, “The growth in viewer numbers for OTT video services can be seen around the world. However, the monetisation of those services has proven more complex, particularly for linear broadcast services viewed via OTT platforms and apps.

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