Even Twitter isn’t immune to Application to Person (A2P) fraud, according to Elon Musk. In December Musk said telcos were using bots to generate $60 million worth of fraudulent text messages within a year. In response to this, he shut down all telcos that have fraud above 10 percent, impactinglegitimate Twitter users.
While Musk’s response removed the risk of fraud, it also meant that valid traffic was blocked as a result, causing knock-on effects on revenues. Organisations need to proactively stop spoofed A2P messaging traffic with accurate phone number data. This means ensuring the delivery of legitimate traffic whilst protecting profit margins from fraud.
