Pixel Power, the global leader in master control playout, automation and graphics, has delivered a StreamMaster BRAND software-defined graphics engine to WDSC-TV in Daytona Beach, Florida. The sophisticated graphics and branding system operates autonomously under the control of the station’s existing ADC automation system.
StreamMaster BRAND draws on Pixel Power’s four decades legacy of excellence in graphics to deliver live lower thirds, bugs, promos and other branding. A set of defined rules determines its content and insertion is triggered by the station automation. At WDSC a link between StreamMaster BRAND and the broadcaster’s Myers Pro Track broadcast management system delivers the metadata required to populate the graphics templates and voiceovers.
