I recently wrote a post in No Jitter about how the UCaaS “industry” appears to be maturing and there are a limited set of companies well positioned to be the large dominant players in the space. However, while UCaaS seems to be maturing, enabling business communications and collaboration toolsets outside the core UCaaS user base is a parallel market. While there are some organizations where having the same platform for UCaaS and non-employ communications are of value—for many, integrated non-employ communications, like sending an appointment notification SMS, can be on a completely separate platform.
