Despite the growth and maturation of the unified communications market over the last several years one truth remains: employees still prefer the native app on their mobile phone for calling, across all use cases, compared to using mobile and desktop apps from their UC vendors.
Metrigy’s global Workplace Collaboration: 2023-24 study of 440 organizations, published in March of 2023, found that almost 12% of companies, mostly small businesses, had switched from a traditional business calling platform to simply allowing employees to use their own mobile phones, or the provisioning of company-owned mobile phones for calling.
