Imagine—you’re a new team member at a small or medium-sized business (SMB). You’ve recently realized a bummer: That new staple of your workflow—your new company’s customer relationship management (CRM) tool—lacks integrated unified communications as a service (UCaaS).
Anxiety would grip you.
You’d remember that morning years ago when you first logged into the CRM of your old company—this new company’s competitor, by the way—and found UI-level business communications integrated right into the CRM. This integration would end the drudgery of toggling between apps, beginning the era of delighting customers between the hours of nine and five.
