Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, today announces that it has partnered with Saltbox TV, a content studio and online platform dedicated to older adults, to expand Saltbox TV’s audience reach and enable monetization through programmatic advertising.
The partnership sees Saltbox TV use Bitcentral’s recently acquired Powr.tv platform to distribute its content to many kinds of services and devices, such as Smart TVs (including unique devices and set top boxes with robust accessibility features), Amazon Fire TV, and Roku, as well as lifestyle services that are frequented by Saltbox TV’s niche audience, including the LG Independa health hub, iN2L and Sirona TV.
