The biggest challenge to overcome as a business (both large and small) is navigating the marketing maze. With constant shifts in consumer behaviors and ever-evolving marketing platforms, it’s easy for small businesses to spread their efforts too thin. With a smaller bandwidth, marketers cannot afford to commit valuable resources to ineffective tactics. They must focus on what works.
VoIP (voice over internet protocol) offers a number of benefits, specifically value-conscious marketing opportunities to target all phases of a customer’s journey.
