Grass Valley announces it has finalized a $5 million, multi-year enterprise pricing agreement with Gravity Media to provide best-in-class production solutions and advanced workflows across its international operations. This deal brings technological, operational and commercial benefits to the broadcast services company; Gravity Media’s purchase commitment to leverage more lines within the vendor’s broad portfolio and increase volume over time, means Grass Valley provides better pricing, creative financing and closer technological collaboration. The initial investment under the new agreement includes Sirius 840 Series routers, which will deploy across 12 venues for a major European soccer tournament postponed to this summer.
