Frost & Sullivan has noted the emergence of a new category of sophisticated meeting space characterized by an elevated user experience enabled by professional‐grade AV and control platforms. Traditionally, vendors and end-user organizations have characterized meeting spaces according to size, not the effect that the meeting space is designed to achieve.
We refer to the new category as “high-impact space” because the collaboration that takes place in high-impact spaces must achieve substantial, well-defined outcomes. In Frost & Sullivan’s opinion, high-impact spaces have become essential to the accomplishment and creativity of top teams worldwide.
