The voice call remains the preferred means of communication among consumers, professionals, and businesses alike.
Moreover, research shows that the vast majority of people and businesses expect their phone usage to either stay the same or even increase in the future. The voice call is fast, efficient, and most of all personal – in ways that other communications channels can’t actually duplicate.
It’s also under threat from a rising spam and fraud problem, one that the telephony industry and all of its stakeholders must urgently confront. Unwanted calls are the number one consumer complaint received by the FCC.
