85% of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners, according to Altman Solon’s 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major European football leagues have had relatively flat levels of domestic media rights revenue since 2017.
European football rights owners have focused on shorter-term (3-5 year) domestic deals with mainly traditional broadcast networks with the values of these deals plateauing due to a combination of cord-cutting, competition from other sports, and domestic market saturation.
