We hear a lot about agility in our industry. In my position, I’m fortunate enough to have the chance to meet with leaders at some of the world’s biggest mobile operators. When I meet with them, the challenge they always share is the same: “We need to become more agile.”
Bogged down by legacy systems and processes, I’ve seen the time it takes mobile operators to transform marketing ideas to successful service offers drag on for months or even years. In many cases, the window of opportunity has long been closed by the time an offer reaches market.
