When we talk about integrating communications with business applications, the conversation often centers around how cumbersome it can be for users to toggle back and forth between applications and how we’d like to make the experience more seamless. But how much of a problem is it really to move between applications on a screen? It’s actually kind of a big deal, according to a recent Harvard Business Review article.
The article’s authors studied 137 users at three Fortune 500 companies and discovered that, while it may be quick to move between applications, the frequency with which people make these moves is kind of staggering, especially when you factor in the need a user’s brain has to make a readjustment every time they change views.