Nexmo, the Vonage API Platform (NYSE:VG), today unveiled the results of “Video Chatterbox Nation,” a study of Americans’ attitudes toward video communication, its evolution from social to commercial applications, and its pervasiveness across various markets. The survey of 1,100 Americans revealed changing consumer behaviors and expectations around live video1.
The study found that live video has reached near-universal adoption for social use among friends and family as it becomes more accessible and easy to use. With one in three people video chatting at least once a week, video calls are quickly becoming an equal channel to voice calls.
