Sendbird, a mobile engagement and communication company, this week announced it has closed $100 million in Series C funding and has moved into the ranks of unicorn startups with a valuation above $1 billion.
This funding and valuation come amid growing interest in enabling in-app chat, voice, and video messaging to meet — or exceed — customer expectations around how they interact with brands via mobile devices. Today, many people use mobile apps daily for all sorts of reasons — to buy stuff, get help, conduct banking, talk to a doctor, and so on. Increasingly, their presumption is that they should be able to click to engage with customer service, whether via chat or a voice or video call — and this is where Sendbird’s messaging APIs fit in.
