Molotov, the leading French OTT provider, has extended its relationship with Unified Streaming, an innovator in smart video streaming technologies, to enable dynamic ad insertion across its VOD content.
The companies began working together in 2015 when Molotov adopted Unified Streaming’s Origin service. This extension sees the addition of its innovative Remix technology, a playlist-based system that allows on-the-fly and targeted editing of video streams, across Molotov’s new Mango brand for documentary and children’s programming. The main benefit to Molotov is the addition of dynamic ad insertion (DAI), which is enabled through Unified Streaming’s integration with Ad Insertion Platform.
