Data integration plays a pivotal role in enabling organizations to harness the full potential of their data and gain valuable insights. However, with the ever-expanding data landscape and diverse data sources, data integration challenges have become more complex and varied in recent months.
Data Integration Challenges Increased by 6%
According to Omdia’s annual State of Digital CX 2023, which surveyed 241 customer experience professionals in the United States and Canada, earlier this year, data integration challenges have increased since Omdia’s 2022 survey. For example, when asked about the biggest challenges in leveraging data in their organizations, the percentage of respondents who reported they were challenged by data integration rose from 42% in 2022 to 48% this year.
