Imagine Communications, which helps broadcasters, content owners, MVPDs and vMVPDs make and monetize TV, today announced that Discovery Sweden and Finland have transitioned to the latest cloud-based release of Landmark™ Sales operated by Imagine’s Managed Service. Discovery will benefit from reduced infrastructure costs, increased performance and improved management of linear airtime sales across a diverse advertising ecosystem. Imagine’s turnkey, cloud-based advertising management solution enables Discovery’s ad operations team to focus on core business priorities and maximize sales without the burden of managing underlying technical complexity.
