Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media companies, and other sports content providers to target local markets or granular groups with contextual ads that run on connected TVs, tablets, and mobile devices, in addition to the conventional advertisements stitched into a live video stream.
Ease Live empowers broadcasters and other rightsholders streaming live sports events via over-the-top (OTT) or Direct-to-Consumer (D2C) services to interact with fans through a pioneering graphical overlay that already delivers live game and player stats, play-by-play analysis, league standings, and other real-time information.
