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AT&T has ad group recommending that Verizon should throttle its faulty 5G message

May 19, 2020


The advertising industry’s self-regulatory organization has suggested that Verizon should stop claiming that it has America’s first 5G network, but Verizon claims that its “first to 5G” commercials are not misleading and is appealing the decision.

The National Advertising Division (“NAD”) determined that, in the context of two challenged television commercials touting Verizon’s rollout of 5G service in sports venues, the claim that “Verizon is building the most powerful 5G experience for America” reasonably communicates a message about the consumer experience of using 5G mobile service that was not supported by the evidence in the record.

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