Organizations are facing increasingly stringent and ever-changing legal obligations regarding the protection of customer rights and privacy, particularly in respect to marketing activities. While employing a privacy-first approach to data protection offers ample benefits and seems simple in theory, the consequences of getting it wrong are extremely detrimental. In response, Info-Tech Research Group has published its newest security resource, Privacy by Design for Digital Marketing. The research was created to help IT and marketing leaders design privacy-centric digital marketing operations that strike the best balance between meeting regulatory obligations and minimizing operational disruption.
