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Integrations, Programmable APIs Key to CX Differentiation

August 23, 2021

Via: No Jitter

Modern contact centers should adapt to the needs of businesses and their customers, not the other way around.

Businesses that invest in evolving their contact centers by continuously analyzing customer feedback and the rich data that every interaction provides have the opportunity to provide differentiated experiences.

By analyzing customer interactions and agent performance, businesses can identify missing functionality required to enhance the contact center experience. They then have to decide between building functionality or purchasing a pre-built solution. Twilio Flex empowers businesses to do both.

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