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Focus on CX to Ride the AI Super Wave

July 27, 2023

Via: No Jitter

On a flight earlier this year, I had the pleasure of sitting next to a retired CEO from a Fortune 500 company. One of the topics of conversation was travel, more specifically, Portugal, and the small seaside town of Nazaré.

Having never heard of Nazaré, he suggested I watch the “100 Foot Wave” series on HBO. If you haven’t watched it, the series follows big wave surfer Garrett McNamara as he travels to Nazaré to surf giant waves, some reaching heights of 100 feet. Until 2011, nobody had successfully attempted to surf these “super waves,” as it was too dangerous to swim out to the waves to catch them due to their massive size and the rocky coastline.

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