Yospace, the pioneer of server-side ad insertion (SSAI), has partnered with leading Norwegian commercial broadcaster, TV 2. The relationship sees Yospace underpin TV 2’s advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.
The move has been fuelled by TV 2’s desire to broaden its revenues and expand from subscription-only to offer a hybrid, ad-supported model. After experimenting with client-side ad insertion (CSAI) and other SSAI providers, TV 2 chose Yospace for its consistency of viewer experience across all content and players, as well as reporting of ad views. Operationally, TV 2 is able to manage all its advertising tech and measurement in the most efficient and cost-effective way.
