In 2015, mobile data offload exceeded cellular data traffic for the first time ever, with 51% of total mobile data traffic offloaded onto a fixed network through Wi-Fi or femtocell.
This trend in favor of mobile offload is projected to continue as increasingly data-hungry mobile users seek alternative access methods to ease the strain on capped – and expensive – cellular data plans, and mobile network operators aggressively pursue traffic management strategies such as Wi-Fi offload and tiered service offerings.
