The cloud communications space continues to be crowded and noisy, and even the established players are having difficulty breaking through to get anyone’s attention for at least 10 seconds. These days, 10 seconds of attention is actually a big deal; plenty of time to fire out a few tweets to your legions of followers.
Aside from the Internet making us all borderline ADHD, we have too many endlessly evolving technologies to follow. There are lots of shiny technology balls out there vying for our attention, but none is shinier than artificial intelligence (AI). Every vendor now has an AI story, but it’s still poorly understood, so a lot of terms stick very easily – both positive and negative – making clear messaging a real challenge.
