As businesses search for ways to stay better connected to their customers and deliver frictionless digital interactions, rich messaging channels are increasingly in the spotlight. Over the last 12-24 months, there have been new features released, the testing of different pricing models, and a number of new use cases have emerged as many organisations have accelerated their digital transformation projects.
What’s surprising is that some businesses are lagging behind and still not getting the ball rolling on testing the potential of such channels.
