MainConcept, the leading provider of video and audio codecs, and Fraunhofer IIS, primary developer of the MPEG-H 3D Audio standard, have once again collaborated on digital video and audio technology that addresses the future of content distribution. At SET Expo, taking place in Sao Paulo, Brazil from 23–25 August, the two companies have prepared comprehensive demonstrations combining VVC video and MPEG-H Audio, adhering to the SBTVD (Sistema Brasileiro de Televisão Digital) TV 3.0 Standard, currently in the making. The TV 3.0 Standard will bring the most advanced user experience to the Brazilian TV market with immersive video and audio, as well as new interactivity options.
