SVT (Sveriges Television AB) is Sweden’s national public TV broadcaster and online streaming platform. As a publicly funded organisation, SVT has a very strong public service remit and the broadcaster recently became the first in Europe to provide subtitles for 100% of its on-demand news content.
SVT has been a significant Avid customer for many years. To further benefit from the fast pace of technical development in the industry, SVT recently decided to also partner up with Limecraft and Woody Tech. Tasked with the mission of creating an easy-to-use and fast turnaround workflow for non-technical personnel, Limecraft provided an innovative subtitling plugin that integrates seamlessly with SVT’s production environment.