Imagine Communications, a leading provider of ad tech solutions for TV broadcast, proudly announces an innovative partnership with Google Ad Manager that is set to transform converged TV advertising. This strategic collaboration empowers broadcasters and TV operators to seamlessly offer cross-platform campaigns while ensuring consistent ad placement across all delivery methods — be it linear, over-the-air, or internet-streamed CTV. Moreover, the partnership introduces innovative programmatic capabilities that complement direct ad sales, optimizing yield and enhancing ad sales efficiency.
