With the economic soft-landing set to continue in early 2024, the time is now for businesses to act quickly to ensure long-term success. To thrive, companies need to find ways to save money while not compromising quantity and quality of output. AI, particularly generative AI (Gen AI), can be the perfect solution. While there are many applications of Gen AI, companies should use the technology to enhance the contact center and, more broadly, the customer service environment. When deployed correctly, Gen AI can improve return on investment (ROI) by reducing operational costs and enriching the customer experience through more accurate, personalized responses and faster resolution times.
