In all my decades covering technology, I haven’t seen one catch on with the speed of generative AI. Already, 27.3% of companies are using the technology for their customer-related activities, with another 47.2% planning to do so this year, according to Metrigy’s Customer Experience Optimization:2034-24 global study of 641 companies.
Generative AI is a category of techniques and models that respond to natural language prompts to produce text, images, audio, software code, or other media from data on which they’ve been trained. Examples of generative AI, also known as Large Language Models (LLMs), include Open AI ChatGPT, Google Bard, Microsoft Copilot, and many others.
