Business leaders are wise to the importance of customer satisfaction, and it shows in their 2023 spending plans. More companies plan to increase their spending on customer engagement technologies than any other technology segment measured in Metrigy’s 2023 Technology Spending Outlook global research study of 400 IT, CX, and business leaders.
Indeed, 65.1% plan to increase CX technology spending by an average of 24%. This figure is even more telling about the value of these technologies when you consider broader spending plans: Only 25.7% plan to increase overall business spending and 49% plan to increase overall technology spending.
