Businesses are putting a lot of pressure on enterprise IT managers and developers to speed up their customer experience (CX) transformation and improve their digital competitiveness.Businesses that have not prioritized this requirement risk getting left behind given the fast-evolving customer preferences and emerging players offering customer-convenient experiences.
Enterprise IT teams have traditionally developed their customer communication journeys in isolation, leading to the proliferation of single-use applications that are time-consuming to build and costly to maintain overtime.
