How did the pay-TV industry perform in the fourth quarter of 2015? Results in many categories were mixed — for example, while AT&T and Cox Communications reported the subscriber declines that continue to plague the cable industry, other operators like Comcast said their subscriber numbers rose during the period.
Such increases contributed to an overall industry rise in subscribers, but perhaps more compelling is the rise in ARPU (average revenue per unit) that most pay-TV operators reported.
