All eyes were on subscriber numbers as telecom giant AT&T reported its first-quarter 2016 earnings Tuesday: Connected devices helped drive net new connection adds in first-quarter 2016 as AT&T posted a 2.3 million net add increase — the carrier’s best first quarter ever for subscriber gains.
Carriers are struggling with adding new subscribers as the wireless market reaches saturation. Competitor T-Mobile threw down the gauntlet Tuesday morning when it posted 2.2 million net new customers, but thanks to its Internet of Things (IoT) strategy, Dallas-based AT&T’s net connection additions are also on the rise.
