11 Dollar Bill provided graphic design, editorial and post-production services for a new campaign for Wow! in which the speed, quality and reliability of the company’s broadband service has people shouting its name.
Created by Boulder agency Made, the campaign promotes the launch of Wow! service in communities around the country as “the ultimate internet experience.” Voiceover describing the benefits of the service are accompanied by quirky user-generated video clips, each one ending with someone exclaiming “Wow!” The spots feature people wowed by new cars, cute babies and monstrously large fish. Even a tortoise cries, “Wow!”
