As pandemic-related restrictions have ended in most parts of the world, customer-facing businesses have an excellent opportunity to gain new significance in the buying journey by modernizing Wi-Fi use to meet customers’ expectations. In this article, we look at how WBA OpenRoaming is redefining the overall experience by enabling a seamless and secure Wi-Fi onboarding, while Passpoint technology is enabling enterprise IT teams ease the onboarding process for customers, partners, and visitors.