Sprint has been reprimanded by the Better Business Bureau’s National Advertising Division for false claims in its “cut you bill in half” advertisements and for hiding mandatory activation fees.
In ruling on a claim brought by T-Mobile US, NAD recommended Sprint discontinue its 50% saving promotion, noting the advertisements don’t clearly convey limitations to the claim in regards to savings versus T-Mobile US rate plans. Sprint had argued references to rate plans and images of rate plans in the advertisements made clear comparison claims.
