For U.S. telecommunications services companies, much attention has been paid to the dynamics in core markets. Major wireless and wireline network operators are focused on driving subscriber growth and monetizing network assets through heavy promotion and marketing; new pricing schemes to distort the optics of device and service pricing; customer segmentation; and other tactics.
Examples of these tactics include the introduction of “free” or “binge-able” data; rollover data plans; price matching or reimbursing residual handset payments to induce consumers to switch; and promotion of bundled services or global data access.
